I've got a confession to make. I've never been a huge fan of Apple computers. At school, I could barely work the BBC Basics, let alone the new-fangled Macintosh's.
Of course, Apple now is about more than computers. Indeed, it arguable how much it has to do with computers at all. Since Steve Jobs returned to the company in 1997, it has transformed into a trend-setting, design-led, producer of mobile entertainment hardwear and retailer of content for its various devices.
From the launch of the original iPod, through the development of the iPod Touch and then the iPhone to the iPad, they have identified/created, developed and exploited the market, gaining legions of followers and devotees. Indeed, if I had greater resources, I would probably upgrade from my trusty iPod Shuffle despite a certain cynicism about the regularity of new launches that Apple manages. An iPhone at my next upgrade isn't out of the question, either...
There is little doubt that without Steve Jobs, Apple would not have become the company that it is today. The question now is; can Apple continue to be that company? Whilst the answer may not be clear for years, we can be certain that Steve Jobs has left his mark on the world. Just as we remember the achievements of the innovators and industrialists of the past, so future generations will laud the contribution Jobs made on Technology and Retailing in our present.
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| iMac Advert |
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| Original iPod advert |
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Apple Rainbow logo |
Andrew
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