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Last night, Sky's new talent show "Must be the Music" started. Heavily billed (as was Five's lacklustre "Don't Stop Believing") as being a different type of talent show which was less about the judges and all about the acts, it had a lot of it's own hype to live up to. Did it succeed?
Yes, I think it did. The programme's unique selling point is that it is open to Singer-Songwriters, Bands and Musicians irrespective of age or genre. Artists can perform a cover version or their own material. In fact, unlike singing contests such as The X Factor, original material is positively encouraged. After the acts perform the votes judges' decisions are announced before with the feedback following rather than having a long drawn out section during which the judges comment and then vote.
The biggest difference, though, is that although the show isn't about the judges in a sense it is. All the publicity material has featured pictures of the three judges - Dizzee Rascal, Jamie Cullum and Sharleen Spiteri. All three have reached the top as Singer-Songwriters and Performance and been rewarded with both commercial and critical success - including (variously) the Mercury prize, Brits and Ivor Novello awards. As such, their feedback carries more weight than it would if they were, say, a pop artist and is more empathetic than that of a producer who is interested in the commercial potential.
Having high profile judges is also a reason to watch the show. Without the involvement of Spiteri, I think this would have passed me by. As it happens I'm glad I didn't. Earlier this year Sky has a big success with Got to Dance - with Must be the Music they've done it again.
Andrew
P.S. Don't get me wrong, when The X Factor recommences next Saturday, I'll be cheering and booing along with the best of them!
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