If you're a Lib Dem reading this - and there's a fair chance you are - then you would have to have been hiding under a rock for some time not to know that our we want "a stronger economy and a fairer society, allowing everyone to get on in life".
But then, who doesn't want that? It's fairly meaningless unless we relate these aims to policy - things achieved through the coalition, party policy and local policies. Not only that, but we need to relate those policies to people's everyday lives where we can (although the messaging medium may restrict the scope of what can be said!)
Not only that but when spreading the word - we need to be "on message, in volume, over time" - there are no quick fixes and no magic bullet. It's going to be down, in large part, to activists to do it: whether it's by sticking leaflets through doors, through local campaigns, through the media or online.
For online messaging of course, one tool that can be used is Twitter. It's not the be all and end all but it is good for the dissemination of information and shouting about our achievements, repeatedly.